Black Friday has always been a whirlwind for me, but this year, the experience hit differently. In the past, I was just like anyone else, adding to my online shopping cart and scrolling for the perfect deals to snatch up. I was a consumer, soaking in the excitement of the season. But this year, I found myself on the other side of the equation, not as a buyer but as a business owner crafting those deals.
To say I was excited about my first Black Friday as a business owner is an understatement. I mean, how could I not be? This was my chance to put together offers that truly deliver value to my clients. Deals that would excite them as much as they excited me! But as exhilarating as it’s been, let me be honest: the journey came with a few sleepless nights (and maybe an extra Cherry Coke or three).
Crafting Deals of Real Value
When you’re on the consumer side, Black Friday is about the thrill of the hunt, finding the best discounts and maybe snagging something you didn’t even realize you needed. But as a business owner, it’s about something much bigger: creating offers that not only feel like a great dea, l but also leave your clients feeling like they’ve gained something meaningful.
For weeks, I poured over my services, my digital tools, and my pricing. What would be truly valuable to my clients? How could I make these deals exciting without sacrificing quality or sustainability? It wasn’t just about slashing prices; it was about creating packages that aligned with the goals and dreams of the people I serve. Every discount, every flash deal, and every bundle had to make sense—not just for me but for my clients.
The Rollercoaster of Excitement (and Nerves)
Planning for Black Friday was a rollercoaster ride of emotions. On one hand, I was pumped to see the response to my Interview Prep Workbook launch and the massive discounts on coaching services. On the other hand, there was this gnawing feeling: Did I do enough? Will people find these offers valuable?
I stayed up late double-checking the fine print, tweaking the emails, and scheduling the social media posts. (Side note: Thank goodness for scheduling tools—lifesavers!) As I finally hit “publish” on my Black Friday deals, there was a mix of relief and anticipation. The hard work was done, but the waiting game had just begun.
Reflecting on the Experience
Being on the other side of Black Friday taught me a lot. It’s one thing to hunt for the perfect deal, but it’s a whole other thing to create the perfect deal. It’s not just about numbers or discounts—it’s about building trust, providing value, and showing your clients that you’re genuinely invested in their growth.
While it’s been a wild ride, it’s also been one of the most rewarding experiences in my business journey. As the dust settles, I can confidently say this: I wouldn’t trade the experience for anything. Sure, it’s different from the consumer frenzy I used to dive into, but being the one crafting the deals has been so much more fulfilling.
To everyone who supported my first Black Friday as a business owner—thank you. Here’s to more growth, value, and maybe just a bit more sleep next year!
Have you ever experienced a shift like this in your work or life? I'd love to hear about it! 😊
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